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May 21 message, according to Hong Kong media reports, the Italian luxury brand Prada has not yet landed, and has attracted a public eye, the news that on Thursday passed a public hearing, tentatively scheduled on the 13th of next month, a public offering, raising up to 150billion.
According to Hong Kong’s Ming Pao reported, the Italian luxury brand Prada has not yet landed, has attracted a public eye, the news that it has passed the public hearing on Thursday, tentatively scheduled next month on the 13th, a public offering, raising as much as 15 billion yuan. From Prada decided to leave their homes, abandoned Italian country prospectus in Hong Kong so far, seems to be plain sailing. However, sources said, the practice to regulatory differences, plus Prada complex debt restructuring, the HKEx whom gave the green light given to a number of exemptions.
The long-awaited first only a true luxury brand Prada, will be landing HKEx end of next month. Prada before due to the excessive expansion of large-scale mergers and acquisitions the number of small fashion company, a drag on company performance, ultimately to be devalued to sell. The heavily indebted Prada had four attempts to market, but because the timing was not right to give up. In the summer of 2009, the market abuzz Prada stranded due to public fund-raising in favor of considering the sale of company equity, and spread Chinese businessmen want to access disk, but ultimately denied the news.
Today, Prada chose Hong Kong for the listing, because of its Asian business growth is strong. The company announced in March this year, the end of last year, Prada, in the Asia-Pacific region, a total of 104 outlets, the area in sales revenue jumped 63 percent to 646 million euros, accounting for 31.6 percent of overall revenue.